LEADERS Interview with Ragy Thomas, Founder and Chief Executive Officer, Sprinklrtitle> <meta name="Description" content="LEADERS Interview with Ragy Thomas, Founder and Chief Executive Officer, Sprinklr by David Schner" /> <meta name="Keywords" content="LEADERS, Ragy Thomas, Sprinklr, David Schner" /> <meta name="author" content="Ragy Thomas, Sprinklr" />  <link href="../../../main.css" rel="stylesheet" type="text/css" /> <link href="../20174.css" rel="stylesheet" type="text/css" /> <link href="../../photos.css" rel="stylesheet" type="text/css" /> </head> <script type="text/javascript"> var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-24389560-1']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 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Ragy is a technology visionary, entrepreneur, and investor who has played an instrumental role in the evolution of two business-critical channels for the enterprise: social media and email. Ragy earned his M.B.A. in Finance and Information Systems from New York University’s Leonard N. Stern School of Business and his Computer Science Engineering degree from Pondicherry University in India. </p> <p class="briefhead-NYC-CB">Company Brief</p> <p class="briefs">Sprinklr (<a href="http://www.sprinklr.com" target="_blank">sprinklr.com</a>) is the first unified customer experience management platform for the enterprise. It helps the world’s largest brands reach, engage, and listen to their customers on Facebook, Twitter, and 23+ other social channels for the purposes of marketing, advertising, research, commerce, and care. Sprinklr does all of that on one unified platform, which integrates with legacy systems and allows siloed teams to collaborate to deliver a seamless experience to every one of their customers across any channel – at scale. Headquartered in New York City with 1,500 employees in 20 offices, Sprinklr works with 1,200-plus global companies including Nike, McDonald’s, Microsoft, P&G, Samsung, more than 50 percent of the Fortune 50, and nine out of 10 of the world’s most valuable brands. Its partners include SAP, IBM, Microsoft, and many others across the CXM ecosystem. </p> <p class="first-question">What led you to create Sprinklr?</p> <p class="basic-style">Prior to founding Sprinklr, I was the President of Epsilon’s Interactive Services from 2006 to 2008 and the CTO of Bigfoot Interactive, an email marketing leader that Epsilon acquired in 2005. Epsilon was arguably the world’s largest e-mail marketing company. </p> <p class="basic-style">My previous startups and most of my entrepreneurial life revolved around digital marketing and communications. I grew up in e-mail and watched how consumers were shifting from direct mail to e-mail in the late ’90s and how businesses took another 10 years to make the same switch for marketing and customer care. This gave me insight into an underlying trend – that communication channels evolve with consumers first and then businesses adopt them.</p> <p class="basic-style">My previous companies all involved technology that enabled businesses to interact with customers using e-mail. With the emergence and rapid adoption of social media, I saw that we were getting a new set of channels to communicate with each other that built on the capabilities of e-mail. It was clear to me the market was going to need a holistic way to interact with customers through these emerging channels, which is what Sprinklr is.</p> <p class="Question">Who is the customer for Sprinklr and how broad is the market?</p> <p class="basic-style">We work with Fortune 2000-type companies and very large businesses. We’re a B-to-B enterprise software company that provides these companies with a platform that allows them to work across all of their internal teams to connect with customers across 24 social media channels. </p> <p class="Question">Is Sprinklr a word-of-mouth and customer-to-customer sell?</p> <p class="basic-style">Customers mainly find out about us from other customers. We have one “true north” at Sprinklr: creating value for our customers. We obsess over it. We create value by helping people solve their problems, and the Fortune 500 brands we work with have a very big one on their hands: figuring out how to engage with each of their customers in a meaningful way, at scale, across every social channel. We provide a unique solution to an obvious problem, and that leads to value and a good amount of buzz around what we do. Our growth has come from a strong market need, an extremely competitive and unique product, and passionate employees.<span class="leaders-bullet">•</span></p> <div id="pdflink"> <p><a href="../PDFs/LEADERS-Ragy-Thomas-Sprinklr.pdf">Click here to download a PDF of An Interview with Ragy Thomas, Founder and Chief Executive Officer, Sprinklrine</a></p> </div> <div id="pdflink"> <p><a href="../toc20174.html">See other features from LEADERS Magazine's October, November, December 2017 edition</a></p> </div> </div> </div> </body> </html>